Growing a profitable Web Business is a strategic process that requires long-range vision, careful planning, precise execution and patience. It's vital that you know exactly what you want to accomplish and that you have a detailed blueprint to follow.
Your Internet Presence
Of course you need to have a website that is optimized and tested to convert traffic, and then you need to devote time to developing and executing short-term and long-term promotional strategies. These strategies must stand on their own as well as work together to get you the best results.
In the last issue, we looked at the first of five key strategies you can use to advance your business and improve your profit margin (#1 Always Look for Opportunities to Increase Sales.) In
this issue, we will look at the second of the five:
#2. Find the Best Use for Your Marketing Budget
After you have identified your market demographic, fixed your goals and decided on a promotional strategy for reaching potential customers, the next step is to figure out how to maximize your budget and get the job done without over spending. Even though the exact process will vary from business to business, the principle remains the same.
You want to expose your product or service, as often as possible, to consumers who will derive the most benefit from it. Studies show that the average consumer will see a promotion about five to seven times before taking action on the offer.
So instead of blowing your budget on a single opportunity to reach your select group, it is much wiser to get everyone's attention with repeated promotions. Use as many different forms of advertising as you can afford and squeeze the most out of your marketing dollars.
Compelite has a wide range of products and services which can help you to increase your sales. More importantly, we have over 11 years of experience to back that up. Feel free to contact Graham Leach at 2524 3303 or via email at sales@compelite.net for a FREE consultation on how Compelite can help you to grow your Web Business.
Next issue we’ll cover the third key marketing strategy for growing your web business…
Despite the dire economic conditions and unfortunate layoffs, many people are looking for the silver lining. They are using this opportunity to set up their own company and strike off on their own.
