Search Engine Marketing
Compelite offer a comprehensive solution to your Search Engine Marketing (SEM) campaign through Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management.
As SEO and PPC Management are so closely related, we recommend using the two campaigns hand-in-hand to get the best performance from both of them.
Search Engine Optimisation (SEO) is the practice of optimising one’s website through various Search Engine Optimisation techniques to be easily visible on the World Wide Web (www) via search engines such as Google, Yahoo and MSN.
Search engines are the modern day Yellow Pages in that they are a very common way to find corporate websites, but the fact is that sites listed outside of the top 20 search results are very rarely visited. Compelite ensures top 20 placements so that people can find your site – a crucial step in obtaining new clients seeking your companies products and/or services.
Search Engine Optimisation works to boost your website's ranking which in turn give you a higher listing in Search Engines such as Google, Yahoo and MSN.
Pay Per Click (PPC) Management is deployed in order to market your website through ads in Search Engines such as Google (Adwords), Yahoo (Search Marketing) and Microsoft (adCenter).
As PPC Advertising has become such a complex marketing tool (especially in Google Adwords), it is important to have a professional manage your campaign in order to maximise Return on Investment (ROI). See a list of Pay Per Click Management Techniques using Google AdWords.
Compelite can establish or optimise your existing Pay Per Click accounts to get the maximum ROI.
We will increase your Quality Score in Google Adwords, by selecting the optimal keywords and optimising your Ad Groups through strategic keyword placement and landing page optimisation. By decreasing the number of Ad impressions and increasing your Click Through Rate (CTR), this will decrease your average Cost Per Click (CPC) and achieve maximum ROI.
Our Search Engine Marketing Manager has successfully passed the Google Avertising Professional Exam.