eCards

With the holidays coming up (both Christmas and Chinese New Year right around the corner), now is the time to start thinking about your company’s greeting. This holiday season, Compelite can help you to send your clients warm wishes. And why not go “green” this year by sending out an electronic greeting card (eCard)? Not only will you be helping the environment, you’ll also be able to send a more “dynamic” greeting to your clients!

We have a range of existing templates to choose from or we can even design an eCard from scratch. Everything from simple static cards to fully animated cards with music – Compelite is your one-stop source!

If you’d like to make your eCard even more special, you can include a “charity counter.” This includes tracking of all opened cards and links to a webpage which can register a fixed amount to be donated by your company to a charity of your choice.

To see some samples of previous eCards designed by Compelite, please visit here. For more information on eCards by Compelite, please contact Graham Leach at 2524 3303 or via email at sales@compelite.net

Featured Client - 3 Kayas

One of the things that makes working at Compelite so interesting is the wide variety of clients we have, and learning more about their backgrounds. A perfect instance of this is one of our latest clients, 3 Kayas.

3 Kayas is a formalization of some property activities which the owner, Jon, has had in Bali and Java for a while which he is now going to take forward. In Bahasa Indonesia “kaya” means rich/riches; the “3” refers mainly to Jon’s sons (aged 7, 5 and 3.)

Prior to this venture, Jon was a lawyer and partner in private practice for 22 years with a leading international law firm working mainly in London and Hong Kong, with periods in other major European cities as well. He quit the law 3 years ago and in his own words “feels very lucky to have got out alive. It was a remunerative job but hard work and long hours, even though I was the laziest lawyer I knew.”

Jon’s focus now is his family and their 3 sons – according to Jon, “it’s hard work but a great joy and I’m not so lazy any more!” They’ve lived in Hong Kong for over ten years, most of that on the South Side of HK Island. Jon told us “I don't leave Stanley much, other to visit Compelite’s offices, which are happily next door to where I train in Shaolin Wushu, my other principal diversion outside of the family.”

We enjoyed working with Jon very much during his project, and we asked him how he liked working with us. He said, “The exercise of building the website with Compelite has been great and I’ve enjoyed the whole process. I surprised myself how interested I could be in designing something that is close to my heart and it was fun communicating with Leon and the others [at Compelite] and seeing the ideas come to life. They were very patient and professional!”

Compelite is proud to have worked with Jon to help him develop his Corporate Identity/Logo and Website for his development land in Java. And we look forward to working with him in the future as he looks to roll out 3 Kayas to include the beachside development land that he has in West Bali!

For more information on 3 Kayas and their land development, please contact Jon at www.3kayas.com And for more information on how we can help you to make your ideas come to life please contact Graham Leach at 2524 3303 or sales@compelite.net

Establishing Web Presence

When looking to establish a web presence it is very important to ask yourself what you need, and equally as important to find a company that can provide you with everything in that list. It is not good enough to go to one company for web design, another for emarketing, and yet another for search engine optimisation. All aspects of a website tie into one another and so too do all aspects of programming a website.

All to often we see clients coming to us for search engine optimisation (SEO), after having their site designed by another company fully in flash or javascript, when one of their main priorities was to be visible in search engines. Flash is one of the worst programming techniques to use when website visibility in search engines is paramount. Yet because the company that designed the website specialises only in flash web design and not in search engine optimisation; when asked by the client will my website be search engine friendly the company replies, "yes, just wait two or three months". Or they compare with other flash websites "Cartier, Nike and Adidas all use Flash and their websites are extremely visible". Yet what they can't tell their clients is why these websites are so visible.

One ranking factor used by search engines as a guage of website ranking, is sites linking in to your website. You can use this as a factor in your search engine ranking, but keep in mind that this is only 1 of over 100 different aspects that all join together to boost your overall ranking.

By typing "link:www.yourwesitename.com" into Google, Yahoo or MSN you can see how many other websites link back to you. Lets start with the first example given above - Cartier. Cartier have 376 websites that link to them. See for yourself by typing "link:www.cartier.com" into Google. This is quite a good amount. Of course the more websites linking to you the better. I should also point out that it is best to have one-way incoming links. This means that you should not link back to them. These are the most valuable links to have.

In comparison to Cartier, Nike and Adidas are way ahead. Adidas have 2,330 incoming links to their website, and Nike have 3,090. Another aspect to note is how these links are gained. Since Nike, Adidas and Cartier are such large brands, they gain their incoming links organically - people link to them with out them asking and therefore, incoming links are build continuously at a steady rate. This is by far the best way to build incoming links.

Compare this with many of the packages found on the internet, many of them utilising black-hat SEO techniques (SPAM techniques), which offer link-building campaigns and the like for US$20 (or something along these lines). These companies should not be trusted when it comes to building incoming links as they more often than not use SPAM techniques such as linking to link-farms, sites setup purely to build reciprocal links. They link to you, you link to them. Sometimes you will stumble across these sites and wonder how on earth you found them. Many of these companies have now been banned from the search engines as algorithms become more advanced.

Relying on incoming links to build your website ranking, if you have a flash website can take years upon years. It is best to work on building your companies recognition in the industry and let incoming links build themselves. This will result in the best link strategy. Getting back to establishing a web presence, consider the following items when building your website:

• eMarketing - Update your clients regularly. Design, send, track, archive and manage your communications through events, surveys and/or newsletters.
• CMS - Content Management System. Keep your website up-to-date simply.
• Graphic Design - Will you require a corporate identity, brochures or adverts?
• Web Applications - Tools to simplify your common tasks, such as 360 appraisals, photo uploaders, graph updates etc.
• Search Engine Marketing - SEM - Get your site listed in the top 20 positions of all the major search engines through search engine optimisation (SEO) or Pay Per Click (PPC) Management.
• On-Line Promotions - Benefit from high volume traffic of other websites such as Geoexpat or asiaxpat.
• Live Website Monitoring - Monitor who visits your website with the ability to chat to them live, as well as use valuable statistics that reflect your marketing techniques.

If the company you are with cannot provide you with all the services that you need, then you are quite frankly with the wrong company. The most important aspect of building a web presence is to choose a company that can both understand and implement all of your needs and desires, not to mention suggesting other options that you may not have thought of. Compelite strive to offer their clients the best service available, that is why they look at every aspect of web design and development when building your online web presence.

EUROSUISSE - 'Life with Style'

EuroSuisse launch their new website in October, complete with Content Management System (CMS), PHP programming and MySQL database management system.

The company’s focus is on designing, tooling and overseeing the manufacture of products which meet the specific needs of the client, as well as the consumer. Euro Suisse also offers a range of customized ODM/OEM services to its clients, such as sourcing, quality control monitoring, full and after-sales services, as well as sales representation.

This site also features Flash Video, and is complete with copywriting by Compelite.

HindSight Launch Website

HindSight have launched their new website this month. This website is quite simple with a very Search Engine friendly design. Programming is in PHP, and a professional photo shoot for the flash header images.

HindSight Asset Management and its investment advisor HindSight Investment Management were set up in 2005 by four main partners. The partners together have extensive knowledge in both the asset management and the securities industries, together having in excess of 50 years of experiences.

The HindSight team consists of 12 members, together they manage all aspect of the HindSight Asia Fund; a multi strategy absolute return fund investing in Asia Pacific equities and equities related products.

Streaming Video in FLASH

Compelite has helped Moneytree launch their first website in Hong Kong. The new start-up which helps us understand about MONEY, through seminars, training and books, is another great example how Compelite work hand in hand with clients to build their first website.

After over 250 successful websites, Compelite make it easy for you to have a world class website first time around. No risk, no fuss and guaranteed results to get your on-line business working.

The website features a wonderful media section allowing Moneytree to upload to their photo gallery and even a streaming video section.

Check out one of the Moneytree photo galleries or choose one of the Flash streaming videos to see how smooth video runs on our Hong Kong server.

For any help with your first website feel free to contact us.

Grapevine Launch New Website

Grapevine have launched their brand new website this month. Grapevine is an executive recruitment and consultancy company operating internationally exclusively for the hospitality industry.

Grapevine's website features a jobs system and online application, complete with a Flash jobs ticker. They are using HTML, PHP, Flash and MySQL Technologies integrated together to form this stunning site.

Grapevine are also using Compelite's Hong Kong Hosting. Compelite provide fast, reliable web hosting and e-mail solutions with web based tools to help you get the most out of your website and e-mail.

Kosmo Living Revamp Website

Compelite have created a timeless design for Kosmo Living. This website exudes a calm and content way about it. With large, appealing pictures and subtle design changes, it certainly does bring about a quality of wellness to it.

Kosmo's website uses flash animations, an online shopping cart and online transaction processing. Using HTML, Flash, PHP and MySQL technologies, this makes for an exceptional website.

Wellness is simply doing the things that keep you well. Eat well. Sleep well. Laugh well. Work well. Rest well. Think well. Wellness is not a new idea. But it’s an idea whose time has come. The world is waking up to wellness.

Grab a slice of wellness and visit Kosmo Living's website: www.kosmoliving.com

Central Park Hotel Launch Website

Compelite have completed Central Park Hotel's visually appealing website. This website uses Flash to create a mosaic-like home page and is complete with an online reservation area.

Central Park Hotel is also using Compelite's fast, reliable web hosting and e-mail solutions to host their site. See their website at www.centralparkhotel.com.hk.

Central Park Hotel is located in Sheung Wan area in Hong Kong, located in the north-west of Hong Kong Island (in between Central and Sai Ying Pun). It is part of the Central and Western District.

MTR subsidiary company Railsourcing website design.

RAIL SOURCING SOLUTIONS (RSS) is a Hong Kong based organisation that specialises in managing the supply chain process for equipment and materials within the international rail industry.

Using a mix of HTML and Flash elements the railsourcing.com website blends classic design with media that is still search engine friendly. Most Flash websites look great but due to the nature of Flash programming all content is missed by the major search engines such as Google and Yahoo etc.

For a great looking website which can be easily found by the worlds major search engines, contact Compelite for our web solutions now…