COMPELITE BUSINESS STARTER PACKS

Compelite offers high quality, innovative and affordable solutions designed to meet your business requirements.

Are you starting a new business? Or are you a fledgling company looking to improve your IT? Design? We have a range of packages built to suit your needs. Feel free to contact us to put together a tailor-made solution.

eBusiness Starter Package

Website and Design

Everything your business needs to get started including:
• Templated, CMS controlled website
• Website and Email hosting
• Domain registration and hosting

from only HK$ 5,000

Book now to take advantage of this great deal. Call Graham Leach on 2524 3303 or email graham.leach@compelite.net for more information.

IT Support Services

Computer Maintenance and Support Services

A comprehensive package to support your entire computer system; from desktop to internet. As well as future IT equipment queries and services:
• Scheduled check ups
• Telephone support
• Emergency service guarantee
• Next business day service guarantee
• Technical purchase advice
• Free computer consultancy
• Computer asset management

from only HK$ 10,000

Book now to take advantage of this great deal. Call David Yim on 2524 3003 or e mail david.yim@compelite.net for more information.

Web Business Growth - Part 4

Growing a profitable Web Business is a strategic process that requires long-range vision, careful planning, precise execution and patience. It is important to know exactly what you want to accomplish and ensure you have a detailed blueprint to follow.

Your Internet Presence

Of course you need to have a website that is optimized and tested to convert traffic. You then need to devote time to developing and executing short-term and long-term promotional strategies. These must stand on their own as well as work together to get you the best results.

In the last issue, we looked at the third of five key strategies you can use to advance your business and improve your profit margin (#3 Invest in a Virtual Assistant; #2 Find the Best Use for Your Marketing Budget; and don’t forget #1 Always Look for Opportunities to Increase Sales.) In this issue, we will look at the penultimate of the five:

#4. Use the Power of Email to Convert Visitors Into Customers

Email marketing is one of the most economical and reliable ways to build a relationship with visitors and eventually convert them into buyers. It is an effective tool for staying in touch and developing the level of comfort and trust that is necessary before they will agree to do business with you.

You can use email to convince your subscribers of your expertise in your niche. The more they come to accept you as an authority, the greater your credibility will become and the easier it will be for you to make sales.

Plus, email is a very handy tool for keeping customers abreast of new products, special promotions and the latest announcements about your business.

Featured Client – Chocolate Martini

Here at Compelite, we have the privilege of working with brands that have exciting backgrounds from a broad spectrum of industries. A great example is Chocolate Martini, a fun and eclectic clothing brand that came to Compelite to take their company a huge step forward.

As you can imagine, the idea of Chocolate Martini sprung up over a few martinis. Hailing from the UK, Jane Record grew up sewing her own clothes, painting, drawing and styling. But she never imaged she would be doing these things for a living. During her time as a lawyer, she felt out of place amongst a sea of conservative black suits. Gradually, she moved away from this profession into more creative fields. But it wasn’t until she moved to Hong Kong in 2003 that she became professionally involved in the world of fashion.

Starting with accessories and styling, Jane and an Australian designer collaborated to put together a label at the beginning of 2006, which soon after came to be Chocolate Martini. The line was originally inspired by a mix of boutique Italian designers, catwalks, vintage shops, streets around the world and the massive markets of Asia. Jane’s initiative was to make fun, eclectic clothes that women could play with and feel special, gorgeous and loved in. Each piece is designed with a twist to make it unique and theatrical. These clothes are timeless and fit for the fashion chameleon. To top it all off, these items are available at prices that won’t break the bank.

When Chocolate Martini came to Compelite, they had a name and a vision, and were ready to advance their brand. We assisted them in the development of their corporate identity, business cards and website, followed by the next logical step – eCommerce.

They are now excited to announce the launch of their online web store in conjunction with a fashion show which will showcase their Summer 2010 collection. It will take place at the lavish five-star sea-front Provençal Beach restaurant in Juan Les Pins on the French Riviera. All proceeds from this event will go to the charity RED, which supports victims of AIDS-related illnesses in sub-Saharan Africa. The details are as follows:

What: Chocolate Martini Clothing Fashion Show -Summer 2010
When: Saturday 5th September at 4pm
Where: Provencal beach, Juan-les-Pins, French Riviera

For more information on Chocolate Martini, or to view their latest collection, please visit www.chocolatem.com, and become a fan on Facebook at: www.facebook.com/pages/Chocolate-Martini/38032617054

To find out how we can help you make your ideas come to life as we did for Chocolate Martini, please contact Graham Leach at (852) 2524 3303 or e-mail us at sales@compelite.net