eShots

Many companies recognize the power and value of electronic direct marketing (eMarketing) in reaching out and keeping their customers up to date. Compelite’s eTouch service allows you unlimited access to do just that. However, some companies do not want (or need) to commit to a full, unlimited service.

Compelite has developed a product called eShots which is ideal for those companies who only need to send out infrequent electronic announcements. We can do everything from developing & sending your eShot from scratch, or just sending out your already developed eShot to your database using our powerful delivery platform (eTouch.)

We have a number of eShot packages available for you to choose from, depending on the number of eShots you anticipate on sending out (the more eShots you buy up front, the more cost effective it becomes.)

A typical eShot includes:

• Create and verify the HTML from your example document
• Verify the email database that you have indicated to us
• Connect the HTML to the database into our delivery platform, eTouch
• Send the HTML to your database
• Produce the tracking reports that you need

Please contact Graham Leach at 2524 3303 or sales@compelite.net to see which eShots package is right for you.

Web Business Growth - Part 3

Growing a profitable Web Business is a strategic process that requires long-range vision, careful planning, precise execution and patience. It's vital that you know exactly what you want to accomplish and that you have a detailed blueprint to follow.

Your Internet Presence

Of course you need to have a website that is optimized and tested to convert traffic, and then you need to devote time to developing and executing short-term and long-term promotional strategies. These strategies must stand on their own as well as work together to get you the best results.

In the last issue, we looked at the second of five key strategies you can use to advance your business and improve your profit margin (#2 Find the Best Use for Your Marketing Budget; and don’t forget #1 Always Look for Opportunities to Increase Sales.) In this issue, we will look at the third of the five:

#3. Invest in a Virtual Assistant
This is an opportunity to outsource various redundant tasks to someone who is capable, reliable and trustworthy. The big advantage to you is you'll have more time to devote to activities that generate income and help you grow your business.

A virtual assistant works from his or her office as an independent contractor and is responsible for whatever administrative or operational responsibilities you assign. Compensation can be agreed upon at an hourly rate, per assignment or by retainer.

If you are not yet at the stage where you can afford to pay a virtual assistant, you can consider a suitable barter arrangement with a subscriber or a customer. You can also ask a family member or a friend for help. You can't do it all yourself and you shouldn't even consider that option for the long-term.

Compelite has a wide range of products and services which can help you to grow your Web Business. More importantly, we have over 11 years of experience to back that up. Feel free to contact Graham Leach at 2524 3303 or via email at sales@compelite.net for a FREE consultation on how we can help you grow…

Next issue we’ll cover the fourth key marketing strategy for growing your web business…

Featured Client - 3 Kayas

One of the things that makes working at Compelite so interesting is the wide variety of clients we have, and learning more about their backgrounds. A perfect instance of this is one of our latest clients, 3 Kayas.

3 Kayas is a formalization of some property activities which the owner, Jon, has had in Bali and Java for a while which he is now going to take forward. In Bahasa Indonesia “kaya” means rich/riches; the “3” refers mainly to Jon’s sons (aged 7, 5 and 3.)

Prior to this venture, Jon was a lawyer and partner in private practice for 22 years with a leading international law firm working mainly in London and Hong Kong, with periods in other major European cities as well. He quit the law 3 years ago and in his own words “feels very lucky to have got out alive. It was a remunerative job but hard work and long hours, even though I was the laziest lawyer I knew.”

Jon’s focus now is his family and their 3 sons – according to Jon, “it’s hard work but a great joy and I’m not so lazy any more!” They’ve lived in Hong Kong for over ten years, most of that on the South Side of HK Island. Jon told us “I don't leave Stanley much, other to visit Compelite’s offices, which are happily next door to where I train in Shaolin Wushu, my other principal diversion outside of the family.”

We enjoyed working with Jon very much during his project, and we asked him how he liked working with us. He said, “The exercise of building the website with Compelite has been great and I’ve enjoyed the whole process. I surprised myself how interested I could be in designing something that is close to my heart and it was fun communicating with Leon and the others [at Compelite] and seeing the ideas come to life. They were very patient and professional!”

Compelite is proud to have worked with Jon to help him develop his Corporate Identity/Logo and Website for his development land in Java. And we look forward to working with him in the future as he looks to roll out 3 Kayas to include the beachside development land that he has in West Bali!

For more information on 3 Kayas and their land development, please contact Jon at www.3kayas.com And for more information on how we can help you to make your ideas come to life please contact Graham Leach at 2524 3303 or sales@compelite.net

Outsourced IT Support

Now, more than ever, companies are paying attention to the bottom line and watching costs. You can reduce your fixed IT Staffing Costs with Compelite’s Outsourced IT Support!

Compelite has been in the business of supporting companies of all sizes and industries for over 10 years in terms of their IT services. Why keep an expensive IT technician on payroll when we can offer you a cost-effective option with a four-hour response promise, remote assistance and a help line?

Our IT support costs are LOW and we have a LARGE POOL of multi-talented IT technicians. Call today to find out how we can lower your IT costs in 2009.

Feel free to contact David at david@compelite.net or 2524 3303 for more information on how our Outsourced IT Support service can help you…