Featured Website - SquareFoot.com.hk

In our Featured Website section this month, we take a look at http://www.squarefoot.com.hk/. Launched in late 2007 but already a popular stop for those looking for middle to high end property, http://www.squarefoot.com.hk/ provides visitors with detailed listings of residential property for sale or rent in Hong Kong, Kowloon, New Territories and Outlying Islands.

As usability and clear presentation of information are critical to the success of a website of this nature, Compelite worked very closely with the client to develop a layout design which was practical, efficient and attractive. But there was also another perspective to consider. As the property agents who list their properties on the website are also important, their feedback and suggestions we taken into consideration as well.

Striking the appropriate balance between form and function, while satisfying the needs of the various stakeholders was an involved process, and the design went through many adjustments and refinements before final approval. All throughout Compelite’s design team worked in close concert with Square Foot’s management team to ensure that the end result was just right.

Of course, a property portal needs more than a great look and feel - it needs an array of applications designed to make the process of home hunting simple, efficient, and yes, even fun. Building on Compelite’s existing CMS system framework, several custom designed modules were created with both the end user and the administrative users in mind. These include:

Property Search Tools

• View the property and area details
• Contact the property agent directly from the website
• Search expansion feature gives users one-click function to find more properties with similar details, in the same building or from the same agent

Property Management Tools

• A specially modified Content Management System was created to make it easy for property agents to upload individual or bulk property listings, minimizing the administrative work involved in keeping their listings up to date.
• Reporting tools provide information to the agents detailing how many views their properties received, which were clicked on, and requests for more information/view appointment.
• Scheduled expiration of property listings, with one-click listing extension for properties which are still on the market.
• User management feature allows property company to add multiple representatives, and specify which properties each are responsible for.

Whether your need is for a basic ‘brochureware’ web page, a full scale portal with custom programmed applications like Square Foot, or for something in between, Compelite can provide solutions to match your needs and your budget. We’d love to discuss your requirements with you - please call us at 2524 3303 or send an email to info@compelite.net.