Featured Client – Chocolate Martini

Here at Compelite, we have the privilege of working with brands that have exciting backgrounds from a broad spectrum of industries. A great example is Chocolate Martini, a fun and eclectic clothing brand that came to Compelite to take their company a huge step forward.

As you can imagine, the idea of Chocolate Martini sprung up over a few martinis. Hailing from the UK, Jane Record grew up sewing her own clothes, painting, drawing and styling. But she never imaged she would be doing these things for a living. During her time as a lawyer, she felt out of place amongst a sea of conservative black suits. Gradually, she moved away from this profession into more creative fields. But it wasn’t until she moved to Hong Kong in 2003 that she became professionally involved in the world of fashion.

Starting with accessories and styling, Jane and an Australian designer collaborated to put together a label at the beginning of 2006, which soon after came to be Chocolate Martini. The line was originally inspired by a mix of boutique Italian designers, catwalks, vintage shops, streets around the world and the massive markets of Asia. Jane’s initiative was to make fun, eclectic clothes that women could play with and feel special, gorgeous and loved in. Each piece is designed with a twist to make it unique and theatrical. These clothes are timeless and fit for the fashion chameleon. To top it all off, these items are available at prices that won’t break the bank.

When Chocolate Martini came to Compelite, they had a name and a vision, and were ready to advance their brand. We assisted them in the development of their corporate identity, business cards and website, followed by the next logical step – eCommerce.

They are now excited to announce the launch of their online web store in conjunction with a fashion show which will showcase their Summer 2010 collection. It will take place at the lavish five-star sea-front Provençal Beach restaurant in Juan Les Pins on the French Riviera. All proceeds from this event will go to the charity RED, which supports victims of AIDS-related illnesses in sub-Saharan Africa. The details are as follows:

What: Chocolate Martini Clothing Fashion Show -Summer 2010
When: Saturday 5th September at 4pm
Where: Provencal beach, Juan-les-Pins, French Riviera

For more information on Chocolate Martini, or to view their latest collection, please visit www.chocolatem.com, and become a fan on Facebook at: www.facebook.com/pages/Chocolate-Martini/38032617054

To find out how we can help you make your ideas come to life as we did for Chocolate Martini, please contact Graham Leach at (852) 2524 3303 or e-mail us at sales@compelite.net